Can flock owners find synergies between the marketing of their lamb or mutton and the marketing done by the wine industry in their locality, state, or region? The community commonly includes wineries, vineyards, restaurants, tasting rooms, farmers markets and on-farm sellers. Seneca Lake, the largest of the New York Finger Lakes, is surrounded by a superb wine trail, craft brewers, distilleries, and restaurants. Many are all-stars in the food, wine and hospitality industries. A few were willing to share with sheep! readers their valuable expertise about marketing lamb, including insider knowledge of the techniques of pairing lamb and wine.
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Ann Tom, Samantha Ingersoll
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